Kingston on Thames, Surrey, England. Spring 1962. A brand new Ford Zodiac pushes out from a brand-new house on a brand-new estate to begin a Sunday outing down to the south coast. Mum, Dad and their two kids on the back seat pass rows of new houses, all like theirs, all lived in by people like them. With cars like theirs at the fronts. This is Macmillan’s England, and people have never had it so good. Even, for the first time, the working classes. As the last new estates around Chessington drop behind and the real country begins at Box Hill, someone puts on the car radio. Listen! It’s the Shadows Wonderful Land,: and here, today, its dreamy tones are true. For as they head south on the A24 (soon to be massively widened) the temples of all this wonderful modernity are still visible in the brave new petrol stations and car showrooms sprouting across the sleepy countryside. The car has made people profoundly mobile and independent. People talk about them endlessly. Buy them, sell them Discuss performance. Your car is a badge of who you are, where you have arrived at, especially if you are a man. As our travellers pull into Worthing for a welcome ice cream they have indeed crossed a wonderful land.
This is the brave new world still remembered as the base line by the two children in the back of the Zodiac. Fast forward 2025 and they are well into their seventh decade. But they still remember the promise of those years with aching nostalgia. Their own lives, minus the usual vicissitudes of marital, family and work problems, have been tolerable enough: prosperous even, as their waistlines testify. But outside the narrow world of work and golf club, there have been disturbing changes. First crack in the wall came with the 1973 oil crisis, which demonstrated their country’s humiliating dependence on foreign oil. Tax cuts and North Sea Oil brought a brief sugar rush of prosperity: but now the world is a dark distrustful place hopelessly split between rich and poor where nothing ever works and everything is broken, from roads to trains to hospitals. Foreigners just keep coming and coming and coming. Above all the USA, their great patron and guarantor of all their security, is rapidly losing its ability to prosper and protect.
Now add something worse. All those grandchildren they sent off to University have come home to tell them that everything they believed in was wrong. That burning oil warms the planet to disastrous levels. [1] That vehicle emissions are a massive cause of mental and physical health disorders.[2] So are the plastics made from oils in abundance , which now pollute every imaginable stretch of sea air and land.[3] That, therefore, the whole cult of buying cars, comparing them, fiddling with them and collecting them turns out to have been as deluded as say smoking tobacco ,drinking alcohol or keeping slaves. That in effect, their whole lives have been a bit of a mistake That they now, with so little time left to enjoy , must give it all up.
It’s a big ask. Especially when incredibly rich industries run incredibly well funded political and media campaigns to tell these same baby boomers that they not only can go on burning fossil fuels, they really ought to- must. Because only that way lies the road to a better yesterday when the world was young. And straight. And white. Here is the challenge facing all of us who call ourselves progressive or educated . We have no idea if we shall succeed We know we will need swimming lessons if we do not,
[1] Burning of fossil fuels – Understanding Global Change
[2] Air pollution and health risks due to vehicle traffic – PMC
[3] 5 Harmful Effects of Plastic on Human Health
(See also LSS 9 4 24;26 9 24; 20 9 25)
Learning, Science and Society 