BAED community? Who are they?
Bladder and Erectile Dysfunction-marketers think it’s one of our fastest growing demographics
What’s so good about them?
They have houses, pensions, savings-that’s quite a lot of cash to tap
And what do they like to spend it on?
Things that try to bring back things they loved long ago. Motorbikes. Fast cars. Viagra.
Big fast red ones. Ferraris. Jaguars. Porsches. With huge throbbing engines
Hang on, didn’t Freud have something to say about this sort of thing?
Well, he wasn’t alive in the age of sports cars, but yes, he would have had a lot to say about symbolism.
And what will the market trends be?
As they move forward the trend will be away from the cars and towards things like spectacles, walking sticks, TV remotes with great big buttons, and knee operations
What about IT?
They’ll buy those apps that let you find missing things like keys
Nice things to say
Well, Roxy Music must have been very good in their day.
Don’t worry-there’s many bases to a stable relationship
Not nice things to say
Why did England get knocked out in the quarter final in 1970?
I don’t think those yummy mummies are actually interested in you
#BAED #viagra #marketing #discretionaryspend #demographics